Foil is a startup company that has developed a high-performance electric watercraft and the world's most advanced eFoil technology. Foil reached out to help build the brand from the ground up including a fully customized purchase experience.

What was delivered

Foil lacks awareness and it was important to present the products in their best light with joy and excitement. The team came together to create an identity system that felt exciting, thrilling and adventure ready. In addition, the shopping experience was overhauled to be as simple and straight forward as possible. Making it easier than ever to get your hands on the product.